Energy and enthusiasm – two good reasons for AREVA to sponsor track and field. The group has rolled out a comprehensive program of sponsorships aimed at federating and mobilizing its employees and increasing its appeal to a broader public, which will run through 2012. Track and field is about excellence but also about people; it is a sport that everyone can practice and where everyone has potential.
AREVA's sponsorship program revolves around MEETING AREVA, the annual event that is the summit of its overall involvement, as well as the French Athletics Federation and the French Team. The group also provides support to a team of ambassador athletes and off-track events for amateur athletes.
Joining forces with a world that reflects its own image is a way for AREVA to strengthen an already close relationship with its external stakeholders. It is also a way for the group to broaden its appeal even more to meet its considerable recruitment needs, and thus to keep pace with the challenges of growth. For the group internally, it also is a wonderful opportunity to rally its 48,000 employees around a meaningful program, all together.